What is so good about Abercrombie and Fitch and Hot Topic? Other than the fact that everyone has them apparently. Why is it that few ever notice how overpriced these stores are? Ripped black jeans: $42. Average tank top: $20. Reasons for these outrageous prices? Logos. Names. Bags that you can carry around to tell the whole wide world that you shop there. What else can you possibly waste your money on?

     Hot Topic and Abercrombie are only examples of this madness. These stores are worshipped as Gods. There are acceptable pricey brands: Michael Kors, BCBG, Ralph Polo Lauren. But this is where quality is an issue. The quality is, as a matter of fact, better. This is where being pricey would be acceptable. But brands like Abercrombie and Hot Topic? There's really nothing to them. Overpriced for the sake of logos and influence. Overly stereotypical and often times a negative influence on impeding generations. Yet many continue to be drawn into their stores as they throw down their money for more.

     What is your honest opinion on popular chain stores such as Hot Topic, Forever 21, Abercrombie and Fitch, etc.?

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